The story behind Sneaker Alphabet: Where sneaker culture meets early learning

For over 30 years, sneakers have been more than just footwear, they’ve been a passion, a form of self-expression, and a piece of culture that connects generations. 

Sneaker Alphabet was born from that lifelong love of sneakers, reimagined as a way to share the joy of sneaker culture with the next generation of young sneakerheads.

From Collecting Kicks to Creating a Children’s Book

What started as a 30-year journey of collecting sneakers, from the legendary Air Jordans to the timeless Yeezys, evolved into a creative project celebrating the stories, designs, and history behind the world’s most iconic sneakers.

As a parent and sneaker enthusiast, I wanted to create something that would let kids learn their ABCs while being introduced to the culture, colour, and creativity of sneakers.

That’s where the idea for Sneaker Alphabet was born, an alphabet book for kids, but designed with a twist: every letter represents a sneaker that’s made history.

A New Kind of Alphabet Book

Unlike traditional early-learning books, Sneaker Alphabet blends education and inspiration. Each page features a hand-drawn illustration of a legendary sneaker, helping children:

• Recognise letters and sounds (A for Air Jordan, Y for Yeezy)
• Develop visual learning through detailed artwork
• Learn about design, style, and creativity through sneaker culture

It’s an educational book for toddlers and kids who love colour, art, and imagination and for parents, aunties, uncles, and collectors who grew up loving sneakers themselves.

Made for the Next Generation of Sneaker Lovers

Each page of Sneaker Alphabet is hand-illustrated and printed in the UK, available in hardback only for lasting quality. It’s more than just a book, it’s a piece of sneaker culture that can be passed down from one generation to the next.

So whether you’re a parent introducing your little one to the alphabet, or a sneakerhead looking for a unique collectible, Sneaker Alphabet bridges both worlds, education and culture, learning and style.

Why Parents Love It

Parents and sneaker fans alike say Sneaker Alphabet is:

• The perfect first alphabet book for toddlers who love art and colour
• A fun, stylish gift for birthdays, baby showers, or nursery shelves
• A unique way to spark early learning while celebrating sneaker heritage