About Us – The Story Behind Sneaker Alphabet®

Welcome to Sneaker Alphabet® where creativity, culture, and childhood imagination come together.

What started as a passion project born from 30 years of collecting sneakers has grown into a brand loved by parents, kids, sneakerheads, and streetwear fans around the world.

The Origin Story

Sneaker Alphabet began with a simple idea:
What if the next generation could learn their ABCs through the world of sneakers we grew up loving?

As a lifelong collector and sneaker fan, I always wanted to share that culture with my children in a way that was fun, educational, and visually inspiring. That’s how the Sneaker Alphabet book - “Air to Z” - was born.

Every page is hand-illustrated, lovingly crafted in the UK, and designed to introduce kids to letters through iconic silhouettes, shapes, and sneaker history.

From A is for Air Force to J is for Jordan, the book blends learning with nostalgia, helping little sneaker lovers (and their parents!) connect over something they both enjoy.

From Book to Brand

As the book grew in popularity, so did the demand for something more.
That’s when Sneaker Alphabet Clothing launched — a collection of:

• Unisex hoodies
• Graphic T-shirts
• Kids apparel
• Sneaker-inspired designs
• Limited drops

All created with the same ethos as the book:
Quality, creativity, culture, and community.

Every item is designed to match your kicks, celebrate sneaker culture, and give families a way to express their love for the game — together.

Our Ethos

At Sneaker Alphabet, we believe in:

Creativity for all ages

From toddlers learning letters to adults who live for new releases — this brand is built for every generation.

Quality you can feel

Our book is hardback, UK-made, and hand-illustrated.
Our clothing is soft, durable, and made for everyday wear.

Culture and community

Sneakers aren’t just shoes they’re memories, milestones, and art.
We celebrate that culture in everything we create.

Family-first streetwear

Our mission is to connect parents, uncles, aunties, and kids through a shared love of sneakers.
Matching outfits? Learning together? Building collections as a family?
That’s what we stand for.

The Mission

To inspire creativity, celebrate sneaker culture, and bring families together through products that spark joy from the first page to the last lace.

Whether you’re here for the Air to Z book, the streetwear, or simply the love of sneakers…

Welcome to the Sneaker Alphabet family.